Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. A great name makes you SMILE because it is Suggestive-evokes a positive brand experience is Meaningful-your customers get it uses Imagery-visually evocative to aid in memory has Legs-lends itself to a theme for extended mileage and is Emotional-moves people.Ī bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged-looks like a typo is a Copycat-similar to competitors' names is Restrictive-limits future growth is Annoying-frustrates customers is Tame-flat, uninspired suffers from the Curse of Knowledge-only insiders get it and is Hard to pronounce. The heart of the book is Watkins's proven SMILE and SCRATCH Test. In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. The heart of the book is Watkins's pr Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang).
Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang).
0 kommentar(er)
